| 1. |
I’ll go down the wrong path because
I won’t have the facts to support my decisions. |
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The Strategic
planning process is all based on research that you and
your team easily accomplish with the tools provided.
You’ll make decisions through analyses based on
solid knowledge.
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| 2. |
We can’t afford
the time away from the business. |
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Advance work is limited to a
two-hour CEO interview and a simple survey/questionnaire
to be completed by each team member and reviewed before
the session. |
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The team then spends ½
day in developing the current state-of-the-organization
assessment. |
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Workshops are generally held over
the next month depending on the needs of your organization. |
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Approximately 30 days later, a follow-up
session is held to review the plan. |
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Over the course of the process,
each team member will be required to complete reading
assignments and other “homework”. |
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| 3. |
Strategic Planning is too complicated; I don’t know where to begin; and an outside consultant doesn’t know my business enough to write my plan.
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We don’t write your plan
and we don’t need to know your business because
your team knows it intimately. In fact, because we are
narrowedly focused in any one industry, we are able to
lead you through creative thoughts that have worked within
other industries and could potentially work for you. Our
goal is to be strategic process experts so you can focus
on key business decisions.
We assist your team through a disciplined process, where
there is a beginning and an end within 45 days. It’s
based on analysis, where you arrive at some logical conclusions
and some out-of-the-box possibilities. The process spurs
creative thinking, helps you focus on profitable markets,
and educates your managers on planning and how leaders
are winning in business. It is simple, and yes, even fun.
We’re happy to share feedback to eliminate these
misconceptions, provided by participants after completing
their strategic plan.
There are 8 common steps in strategic plan development.
We take recent best practices and customize them for growing
small to mid-size organizations. We guide your team through
all of them: |
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| 1. |
Determining
the planning team |
| 2. |
Research and analysis
Competitive and Industry analysis
SWOT (Strengths, Weaknesses, Opportunities, and
Threat)
Business segment analysis - Which products to which
markets yield most of your profit? Which segments
are most attractive? |
| 3. |
Identification of uniqueness
- if you are not unique you are a commodity |
| 4. |
Development of core strategies
and critical success factors with performance measures
Strategic Plan and Scorecard |
| 5. |
Detailed action plans
and Strategic Budget |
| 6. |
Implementation and Communication |
| 7. |
Assessment and Review |
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| 4. |
It will become a “binder” on the shelf and we won’t implement. |
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Our implementation and review process, which is part of our programs, spurs you to execute and makes your team accountable to the process and objectives.
We work with many of our clients for on-going sessions
to keep implementation at the forefront. Some clients
prefer strategic coaching on a monthly basis while others
want quarterly reviews. If you’d like an “outsourced
strategy guide.” Contact
us to learn more. |
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| 5. |
I already went through strategic planning, I don’t need to go through it again. |
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Actually you do! It is not an activity but a process. We recommend quarterly reviews, annual updates and every 3 years a more formal process again. The world around you is changing and your strategy needs to keep you out in front. |
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